The company was formed with the intention to raise funds to support all wildlife projects in need. We strive to donate to those organisations who work on protecting both threatened species and its habitats to ensure that our children, future generations and all humans have the opportunity to protect our national treasures, to see and experience these magnificent mammals in all their glory. A portion of all funds raised through the resale of goods gets donated to wildlife organisations to help them to continue their life-saving work in rescue, rehabilitation, release and survival of our beautiful and wonderful wildlife. Together, we can work towards saving our wildlife from extinction so that we can all enjoy and savour the Lords most wonderful creation. THE BEST THINGS IN LIFE ARE FREE !!